Case Study: Hungryroot builds a healthier Strategic Finance function with Aleph

Building a happier, healthier Strategic Finance function

Hungryroot, a company that delivers nutritious groceries and recipes, faced significant challenges with its manual financial reporting processes. Their small Strategic Finance team was burdened by error-prone spreadsheet work, time-consuming data extraction from NetSuite, and difficulty collaborating across teams that used different tools like Excel and Google Sheets. They needed a flexible FP&A platform to streamline operations without a complex, lengthy implementation, and they selected Aleph as their vendor after an extensive review process.

The solution from Aleph provided a plug-and-play platform that integrated with NetSuite and automated data extraction and reporting. Aleph allowed the team to work in their preferred tools with Excel and Google Sheets add-ins, accommodated their unique retail calendar, and handled their complex business model. The results were immediate, with the team achieving a one-week time-to-value. Aleph effectively functioned as "half an analyst," enabling faster, cleaner reporting, automated monthly dashboards for KPIs, and seamless collaboration, which made the entire Strategic Finance function more efficient.

Hungryroot

Connie Ho

Senior Finance Manager