Case Study: a retail property management company drives personalised customer engagement with Alembic

Retail Property Management Company processes 50,000 personalised emails per minute with Alembic

A large-scale retail property management company sought to use its digital platform to drive in-store foot traffic through personalized content. However, its existing system could not publish content quickly enough to handle the computational demands of personalizing emails for millions of recipients. Alembic was engaged to solve this challenge of delivering personalization at scale.

Alembic reimagined the content management process, separating content structure from its visual representation to improve efficiency. They implemented a phased solution that enabled the system to process 50,000 requests per minute, well under the required two-second response time. The new platform empowered the client's team to manage personalized communications across email, mobile, and web, ultimately driving customer engagement and increasing awareness of in-store events.