Case Study: Texas A&M University Athletics boosts fan engagement with Alembic Technologies

Texas A&M athletics drives record fan engagement and donor growth with data-driven strategy

Texas A&M University Athletics faced the challenge of managing a massive volume of marketing content and siloed data from its 20 varsity sports teams. The department struggled with overloaded broadcast, social media, and web data across multiple channels, which resulted in manual, difficult-to-reconcile reporting and an inability to track effectiveness for its changing fan demographics.

Alembic implemented its solution by ingesting these disparate data sources into its ECD dashboard. This allowed the team to pinpoint trends in real time, identify shifting audience segments, and find new content opportunities. As a result, Alembic helped Texas A&M pivot its content strategy to achieve record engagement levels and convert that engagement into increased e-commerce revenue.

Texas A&M University Athletics

Tyler Pigg

Assistant Athletics Director, Branding, Digital & Social Media