Case Study: Recreational Warehouse builds a 44-URL catalog site with AldoMedia

Recreational Warehouse builds a 44-URL catalog site with AldoMedia

Recreational Warehouse, an outdoor living retailer in North Tonawanda, faced the challenge of presenting its extensive catalog of products online without creating a confusing maze for users. The store sells a wide range of items, including pools, hot tubs, patio furniture, and grills. AldoMedia was engaged to build a website that could effectively organize this large inventory.

AldoMedia implemented a solution by creating a dedicated page for each of the 44 major product lines, using search-friendly URLs that include both the product and the local market. They also implemented structured LocalBusiness data with editable store hours. While the case study honestly notes some unresolved technical faults, such as unused jQuery plugins loading, the primary result is a structured, catalog-based website designed to match how local customers actually search for these products.

Recreational Warehouse