Case Study: MIT Energy Conference boosts attendance and industry engagement with Alder & Co.

MIT Energy Conference boosts attendance and industry engagement over 3 years with Alder & Co.

The MIT Energy Conference, a leading student-led energy event, required marketing support to scale its reach and attract more industry professionals. With limited in-house experience, the student organizers partnered with Alder & Co. for event marketing strategy and counsel to boost ticket sales and enhance engagement.

Alder & Co. provided brand guidelines, digital content creation, and ongoing coaching to strengthen the conference's marketing execution. This collaboration resulted in a significant increase in tickets sold to industry representatives and gross revenue, achieving record attendance and stronger sponsor engagement over three consecutive years while equipping the student team with valuable skills.

MIT Energy Conference