Alder & Co.
7 Case Studies
A Alder & Co. Case Study
Liminal Insights, Inc., a battery manufacturing intelligence startup, needed a rebrand to match its breakthrough technology and ambitious growth plans. Its outdated name and identity failed to convey its market potential. The company partnered with Alder & Co. for a comprehensive solution including rebranding strategy, a new name, and brand identity development.
Alder & Co. implemented a new brand identity, digital strategy, and website to reflect Liminal's momentum. This work included content creation, social media management, and PR support. The results were significant, including a major increase in website traffic and LinkedIn followers, along with numerous earned media placements and feature interviews for the company's executives.