Case Study: Evergreen Energy Partners achieves a refreshed, future-ready brand with Alder & Co.

Evergreen Energy Partners refreshes its brand after 27 years with Alder & Co.

The customer, Evergreen Energy Partners, was a long-established energy efficiency firm facing the challenge of an outdated brand that no longer reflected its vision or the innovative market needs. They partnered with the vendor Alder & Co. for a comprehensive brand refresh strategy, which included a new name, brand identity, and content creation to better connect with their nationwide customer base.

Alder & Co. implemented a complete rebrand, developing a new visual identity with a custom logo and brand guidelines, resonant messaging focused on collaboration, and a refreshed website. The solution successfully future-proofed the brand, honoring the company's heritage while positioning it for explosive growth. The new identity helped Evergreen Energy Partners generate stronger bonds with customers and partners nationwide.

Evergreen Energy Partners