Case Study: Community Energy Labs builds a stronger climate tech brand with Alder & Co.

Community Energy Labs lands pilot customers and funding with Alder & Co.

Community Energy Labs, a woman-owned provider of commercial building control solutions, needed a brand identity that would effectively engage talent, investors, and customers in the MUSH market. They partnered with Alder & Co. for brand strategy and management to create an accessible yet definitive brand that could cut through the noise.

Alder & Co. developed a comprehensive new brand identity, including a custom hand-lettered logo, sharp messaging, and a resonant visual identity. This work extended into a new website, an investor pitch deck, and marketing collateral. As a result, Community Energy Labs secured crucial funding, gained entry into elite climate tech accelerators, and landed pivotal pilot customers, creating significant momentum for their growth.

Community Energy Labs