Case Study: TradeVoyage boosts travel traffic and lowers CPC with Alconost Multilingual Marketing

TradeVoyage - Customer Case Study

TradeVoyage, a travel company founded in 2002, needed to increase relevant traffic to its website while keeping cost per click low, maintaining up-to-date tour information, and promoting last-minute deals across destinations such as Montenegro, Italy, Bulgaria, Croatia, Romania, Poland, and Lithuania. Alconost Multilingual Marketing provided PPC for tour company campaigns, including keyword analysis, ad creation, campaign setup, and bid management.

Alconost Multilingual Marketing implemented separate search and display campaigns for key markets, continuously optimized keywords and ads, and adjusted bids based on performance data to improve CTR and lower CPC. The result was a more than twofold increase in search network CTR, improved ad positions, and reduced average CPC, with campaign keywords performing below regional average click costs.

TradeVoyage

Tatiana Shamatenko

Director