Case Study: KooRaRoo Media boosts product installations with Alconost Multilingual Marketing PPC management

PPC Campaign Management for KooRaRoo

KooRaRoo Media, the maker of the KooRaRoo DLNA server and organizer for streaming media to home network devices, wanted to increase product installations while filtering out untargeted users from paid traffic. Alconost Multilingual Marketing was brought in to improve PPC campaign performance and make better use of a modest advertising budget.

Alconost Multilingual Marketing refined search queries, wrote and optimized ads by keyword group, set up Google Analytics event tracking, managed bids, adjusted keywords, and optimized campaigns using conversion data, including regional budget allocation. Over three months, the campaign improved CTR from 1.38% to 2.66%, lowered average CPC from $1.01 to $0.76, and increased conversions to 82 with a 15.77% conversion rate, helping KooRaRoo Media multiply product installations without increasing budget.

KooRaRoo Media

Denis Volodomanov

Developer and Owner