Case Study: Bamboo Group boosts PPC conversions with Alconost Multilingual Marketing

Pay Per Click Landing Pages Development For Bamboo Group

Bamboo Group, a VAS provider for mobile operators in 18 countries, needed a way to market a very narrow and fragmented set of value-added services to both business owners and local partners. Alconost Multilingual Marketing was brought in to create PPC landing pages and campaigns from scratch, despite no historical traffic data and a wide geo-target focus across Asia, Africa, and Latin America.

Alconost Multilingual Marketing developed 52 PPC landing pages from three mockups, grouped keywords into tightly matched semantic sets, and launched and optimized Google Ads campaigns. The pages were highly relevant to search queries, helping many keywords achieve above-average Quality Scores, lowering CPC and increasing reach. The campaigns started converting within days, with overall conversion rates above 4% and up to 10% in some areas, and conversion cost in the first months reported at USD $9.89.

Bamboo Group

Vlad Yevteyev

Chief Strategy Officer & Member of the Board OU Bamboo Group