Case Study: Dr. Bormental Clinic improves Google Analytics tracking with Alconost Multilingual Marketing

Google Analytics Setup for Dr. Bormental Clinic

Dr. Bormental Clinic, a popular weight loss clinic in Russia, needed a better way to track performance across its many city-based subdomains and was missing conversion data altogether. Alconost Multilingual Marketing stepped in to fix the clinic’s Google Analytics setup and prepare it for more effective digital marketing, including Google AdWords support.

Alconost Multilingual Marketing audited the existing setup, configured tracking for the main site and each subdomain, added filters to show full page URLs and city-specific views, and implemented event tracking through Google Tag Manager for button clicks and form submissions. As a result, Dr. Bormental Clinic gained accurate branch-level reporting, conversion tracking across channels, and the ability to compare site effectiveness by city and identify problem areas more clearly.

Dr. Bormental Clinic

Vladimir Martsul

Head of the Technical Support Center