Case Study: Enterra boosts app installs with Alconost Multilingual Marketing PPC optimization

Enterra - Customer Case Study

Enterra, a Russian developer of customized software, needed to increase app installations for MobiDB, an app for creating complex relational databases for Android and Windows 10, while keeping cost per click and cost per conversion as low as possible. The company worked with Alconost Multilingual Marketing to promote the app efficiently across search and display channels.

Alconost Multilingual Marketing built separate search and display campaigns, refined keywords and ads, added extensions, adjusted bids by device and location, and used targeting across interests, apps, categories, and placements. As a result, app installations rose to 300 per month, ad CTR increased 1.5x, and display network conversion rates reached 6%–10% with CPC and cost per conversion trending downward.

Enterra

Yekaterina Nebogina

Enterra