Alconost Multilingual Marketing
9 Case Studies
A Alconost Multilingual Marketing Case Study
Alvadi OU, an online auto parts retailer founded in 2008 and serving Estonia, Finland, Latvia, and other markets, needed to improve advertising performance across multiple languages and expand the geographies where orders were placed. Alconost Multilingual Marketing was brought in to help optimize the company’s multilingual online store advertising using PPC campaigns.
Alconost Multilingual Marketing analyzed keywords, created and localized ads in five languages, and launched 31 Search and Display Network campaigns with over 1.4 million keywords, while refining targeting, device/location bids, and ad formats. As a result, revenue from AdWords advertising increased 2.4x, transactions grew 1.5x, and the conversion rate improved 2.2x.
Yevgeny Pshenichnikov
Chief Executive Officer