Case Study: Ethereum achieves multilingual crypto article coverage with Alconost Multilingual Marketing

Article Marketing For A Cryptocurrency Website

Ethereum, the customer, is an Ethereum token explorer serving both amateur and professional cryptocurrency users with real-time exchange-rate tracking, alerts, wallet balance monitoring, and portfolio tools. The challenge was to launch localized versions of the website in Russian, Spanish, French, Turkish, Chinese, Vietnamese, and Korean, and to get major niche crypto publications in those markets to publish news about the new language versions.

Alconost Multilingual Marketing provided content marketing support by researching influential crypto news sources in each target language, contacting editors and journalists, negotiating free publication opportunities, and writing and translating news releases as needed. As a result, Alconost Multilingual Marketing secured 5 free articles across Russian, Spanish, French, and Turkish markets, plus 2 additional paid Spanish placements, with over 300 outreach letters and reminders sent and more than 50 social media messages and 20 contact forms used to build a long-term media database for future campaigns.

Ethereum