Case Study: Azuki brings 3.3M anime fans onchain with Alchemy Account Kit

Azuki brings 3.3M fans onchain with Alchemy

Azuki, the team behind the Azuki NFTs and anime.com, faced the challenge of onboarding a global anime fanbase to their platform without requiring any blockchain knowledge from users. Their goal was to make the technology completely invisible, requiring a solution that could handle gas-sponsored transactions and scale for millions of users. They partnered with vendor Alchemy to leverage their account abstraction infrastructure.

Using Alchemy's Smart Wallets via Account Kit, Azuki implemented a solution where users could create onchain accounts and execute transactions with a single click, completely unaware of the underlying blockchain. This approach enabled Azuki to successfully onboard 3.3 million users, mint over 13 million NFTs, and achieve ultra-retentive stats of approximately 26,000 daily active users and 670,000 monthly active users.

Azuki