Case Study: PRO Compression boosts revenue with Alchemy Worx

PRO Compression boosts revenue 42% with Alchemy Worx

PRO Compression, a leading D2C provider of premium compression socks, sought to continue its email channel growth but was challenged by the introduction of Apple’s iOS 15 and its Mail Privacy Protection features. They turned to vendor Alchemy Worx, which used its expertise alongside the Blueshift platform, for a solution to this threat.

Alchemy Worx redefined how customer intent was assessed, shifting the strategy to focus on stronger bottom-funnel metrics. By using site visit data as a proxy for opens, they re-engineered PRO Compression's email segments. This new approach delivered a 42% increase in revenue, a 64% increase in total clicks, a 36% increase in AOV, and a 27% decrease in unsubscribes.

PRO Compression