Case Study: Jordan Craig achieves 323% email program growth with Alchemy Worx

Jordan Craig grows email program 323% with Alchemy Worx

Jordan Craig, a clothing retailer, faced a stagnant email marketing program with minimal testing and no clear growth strategy, despite having successful initiatives in other areas like paid social media. They turned to the email marketing expertise of Alchemy Worx to revitalize their communications.

Alchemy Worx implemented a sophisticated segmentation strategy using RFM modeling while retaining size-based categories, which allowed for a highly targeted email cadence ranging from over 25 emails per month to just one or two. They also established a testing calendar to optimize content. As a result, Alchemy Worx's work drove a 323% growth in Jordan Craig's email program and led to a successful SMS launch that quickly began generating over $250,000 per month.

Jordan Craig