Case Study: Global Industrial boosts revenue and reactivates inactive customers with Alchemy Worx Audience Management

Global Industrial reactivates 20.7% of inactive customers with Alchemy Worx

Global Industrial, a provider of industrial equipment and supplies, faced a challenge when the Covid-19 pandemic forced them to reduce their customer acquisition budget. The vendor Alchemy Worx helped them address this by using their Audience Management service to optimize their existing email audience, which contained a high percentage of inactive customers.

The solution implemented by Alchemy Worx involved a deep evaluation and segmentation of the entire customer base. Using RFM-CO analysis and ongoing testing, they created targeted messaging to reactivate inactive subscribers. This strategy by Alchemy Worx successfully reactivated 20.7% of inactive customers, reducing the inactive segment by 29% and increasing the active audience by 69%. Most significantly, revenue from these re-engaged customers outperformed the active segment by 200%.

Global Industrial