Case Study: DailySale.com boosts inactive customer reactivation with Alchemy Worx

DailySale.com boosts reactivated users 225% with Alchemy Worx

DailySale.com, an e-commerce site offering daily deals, faced a challenge with a large number of inactive customers in its database. This issue negatively impacted email deliverability and overall performance. They partnered with Alchemy Worx to find a solution to reactivate these customers.

Alchemy Worx utilized its Audience Management methodology along with partner technologies from LiveIntent and Tower Data to address the challenge. This solution allowed them to target inactive but viable customers effectively. The results were significant, with DailySale.com seeing a 225% lift in reactivated users and a 248% increase in revenue from those previously inactive customers.

DailySale.com