Case Study: Choice Home Warranty boosts engagement and sales with Alchemy Worx browse and cart abandonment emails

Choice Home Warranty boosts engagement and sales by 15% with Alchemy Worx

Choice Home Warranty, a provider of home and appliance repair service plans, faced a challenge where many potential customers would start an inquiry online but not complete the purchase after speaking with a sales representative. Their goal was to use their email program to help convert these leads. Alchemy Worx was enlisted to address this issue.

Alchemy Worx implemented a solution consisting of automated browse and cart abandonment email campaigns. These emails, sent after a prospect viewed a product or placed an item in their cart, included promotional offers to encourage completing the purchase. As a result, Choice Home Warranty saw a 15% increase in engagement and sales, with each saved sale having a significant long-term impact given the average customer lifespan of three to five years.

Choice Home Warranty