Case Study: Brayola boosts revenue and conversions with Alchemy Worx product recommendation banners

Brayola boosts revenue per mailing by 24.6% with Alchemy Worx

Brayola, an online lingerie retailer, faced the common marketing challenge of needing to constantly adapt to changing customer preferences to maximize engagement. The vendor, Alchemy Worx, was enlisted to help find a more effective email strategy through intentional and strategic testing of their email templates.

Alchemy Worx implemented a solution by designing and split-testing email templates that included personalized product recommendation banners. The results showed that the banners led to a significant increase in key metrics, including a 24.6% boost in revenue per mailing and a 29.13% increase in conversion. Based on these results, Alchemy Worx helped make product recommendations a permanent part of Brayola's email program.

Brayola