Case Study: Bebe boosts engaged audience and revenue with Alchemy Worx Audience Management

Bebe boosts engaged audience 106% in 3 months with Alchemy Worx

bebe, a women's retail brand, partnered with Alchemy Worx to challenge the value of shifting their email strategy to an Audience Management approach. Their key question was whether focusing on their entire audience, including unengaged segments, would be more valuable than solely targeting the most engaged customers.

Alchemy Worx implemented a test comparing bebe's traditional strategy to their Audience Management approach, which used higher send volumes to reactivate unengaged subscribers. This strategy resulted in a 62%-106% annual lift in engaged audience size and was projected to generate an additional $240K per year in email-attributed revenue. Alchemy Worx successfully demonstrated that their method significantly increased engagement and revenue for bebe.

Bebe