Case Study: American Giant boosts orders and revenue with Alchemy Worx

American Giant boosts revenue 14.24% with Alchemy Worx

American Giant, an e-commerce apparel retailer, partnered with email marketing vendor Alchemy Worx. Their challenge was a lack of demographic data for their most valuable customer segment—buyers of both men's and women's products—which made it difficult to target them effectively with email creative.

The solution implemented by Alchemy Worx was to split test emails featuring female models against the usual male-model creative for this segment. This simple change resulted in a significant measurable impact: a 17.92% boost in orders and a 14.24% increase in revenue from the segment that received the female-model creative.

American Giant