Case Study: Adorama boosts revenue with Alchemy Worx branded email banners

Adorama boosts revenue per mailing by 18.25% with Alchemy Worx

Adorama, a top electronics retailer, was concerned that its high-volume email program was suffering from fatigue and needed personalization to boost engagement. The challenge was to find a solution that would speak more directly to customers without adding excessive complexity. They partnered with email marketing vendor Alchemy Worx to address this.

Alchemy Worx designed a test using personalized email banners that referenced specific brands a recipient had previously purchased. This simple solution resulted in a significant performance lift, including an 18.25% increase in revenue per mailing and a 25.33% boost in average order value. Based on these results, Alchemy Worx implemented personalized banners as a regular part of Adorama's email strategy.

Adorama