Case Study: Robertson Jessel & Co. refreshes its heritage brand with Alchemist

Robertson Jessel & Co. refreshes its brand after 50 years with Alchemist

Robertson Jessel & Co., a leather goods manufacturer based in Birmingham, UK, approached the vendor Alchemist for a logo and icon rebranding. Their challenge was to modernize their existing logo while preserving the sense of craftsmanship and heritage associated with their fifty-year history of creating fine leather products.

Alchemist's solution was to develop a new brand identity that balanced classic and modern elements. They selected a font that bridged these styles and created a stable design with a modern twist through the clever integration of the ‘&’ symbol. This approach successfully future-proofed the Robertson Jessel & Co. brand while honoring its past, as implemented by the vendor Alchemist.

Robertson Jessel & Co.