Case Study: Select Fitness scales expert customer support and cuts support load with alby

How a Young Entrepreneur Uses AI to Scale His Business

Select Fitness, a nationwide fitness equipment retailer, faced the challenge of handling a high volume of complex, technical customer questions. These detailed inquiries about product specifications demanded the personal expertise of founder Matt Gemkow or his small team, which slowed down sales conversations and put significant strain on their human support resources. To address this, they turned to the vendor alby for a solution.

By implementing alby's AI sales agent, Select Fitness was able to scale its expertise. The AI was trained on detailed product specs and Matt's personal knowledge to provide customers with instant, accurate, and trusted advice. This solution resulted in an 8% engagement rate, a 100% customer satisfaction score on AI interactions, and cut repetitive support tasks by over 50%, freeing the team to focus on high-value sales and growth.

Select Fitness

Matt Gemkow

Founder & CEO