Case Study: evo increases sales with alby's AI shopping assistant

evo generates $3M in incremental sales using alby’s AI shopping assistant on product pages

The outdoor and sporting goods retailer evo faced a significant challenge in providing immediate, expert answers to the complex, technical questions its online shoppers had about products. With a vast inventory, customers were often confused and abandoned purchases, risking millions in sales. To address this, evo partnered with alby to implement its AI shopping assistant.

By deploying alby’s AI agent directly on product pages, evo provided shoppers with instant, context-rich answers to questions about sizing, compatibility, and performance. This solution created a frictionless experience that mirrored an in-store expert. The results for evo were substantial, including $3 million in incremental annual revenue, a 2x increase in conversion, and an 85% customer satisfaction rate, demonstrating a 30x return on investment from the alby implementation.

evo

Nathan Decker

Director of eCommerce