Case Study: Ben & Jerry’s achieves a faster, paperless franchise sales process with Album Agency

Ben & Jerry's shortens franchise sales cycle with Album Agency and goes completely paperless

The customer Ben & Jerry's faced a challenge with its outdated and costly franchise sales process, which relied on mailing paper brochures. This method was slow, expensive, and conflicted with the company's paperless goal. Album Agency was engaged to help create a modern solution.

Album Agency implemented a custom, password-protected presentation website rich with multimedia content. This solution made the sales process interactive and paperless, significantly reducing costs and shortening the sales cycle. The vendor helped Ben & Jerry's come across as a world-class organization, better inform candidates, and support its environmental goals.

Ben & Jerry's