Case Study: RedBalloon reduces acquisition costs with Albert

RedBalloon cuts acquisition costs 25% with Albert

The ecommerce retailer RedBalloon faced prohibitively high customer acquisition costs and diminishing returns from repetitive campaign strategies. They needed a technology solution to make more efficient, autonomous marketing decisions and to connect with new audiences. They turned to the AI marketing software from vendor Albert.

Albert challenged RedBalloon's existing assumptions by continuously testing and optimizing campaigns across the entire marketing funnel. The solution autonomously managed thousands of keywords and used the brand's content to drive awareness and consideration. Albert achieved a 25% reduction in customer acquisition cost and a 751% increase in conversions from Facebook activities for the vendor's client.

RedBalloon