Case Study: Interactive Investor achieves lower CPA and more account sign-ups with Albert

Interactive Investor cuts CPA by 89% with Albert

Interactive Investor, an online investment service, sought to improve new customer acquisition and increase existing account sign-ups through paid search. They enlisted the vendor Albert and its autonomous AI to manage their PPC efforts in-house and drive growth at a target cost per account.

Albert implemented a solution that autonomously optimized the PPC campaign in real-time, creating nearly 10,000 text ads and expanding the keyword universe by 286%. The results from Albert included an 89% decrease in cost per acquisition (CPA) and a significant increase in new accounts. Albert also maintained an 89% share of voice across top branded terms, which drove over 83% of the firm's overall conversions.

Interactive Investor