Case Study: Harley‑Davidson NYC achieves record sales and 2,930% lead growth with Albert

Harley Davidson NYC hits all time high with Albert

Harley‑Davidson of New York City, a leading regional dealer of the iconic motorcycle brand, faced limited internal resources to fully realize digital opportunities and needed to move seasonal overstock quickly. In early 2016 the dealership launched its first AI campaign, “48 Bikes in 48 Hours,” with Albert™ to test how fast the platform could learn and convert — the dealership’s prior weekend sales record was eight bikes; Albert nearly doubled that, selling 15 in the two‑day campaign.

Using Harley‑Davidson NYC’s KPIs, business logic and minimal historical data, Albert rapidly identified unknown audiences, prioritized top creative and messaging, and optimized pricing and budget allocation across channels in real time. Within three months leads/month rose 2,930% (50% from lookalike audiences) and website views climbed 566%; after six months Albert was credited with 40% of motorcycle sales, prompting the dealership to expand staff and inspiring adoption by other franchises.

Harley Davidson

Asaf Jacobi

President