Case Study: Dole doubles sales and boosts engagement with Albert

Dole doubles sales 87% with Albert

Dole faced a challenge in growing market share for its smaller-sized fruit cocktail cans within its Seasons brand in the Philippines. The company was well-penetrated in the larger can category but sought to capture more frequent, smaller celebratory moments throughout the year. To address this, they partnered with the vendor Albert to leverage its AI marketing capabilities.

Albert was provided with creative assets, goals, and budget, and then autonomously executed the campaign. Using data, Albert identified key insights, such as video and mobile optimization, and performed hyper-local targeting. The results were significant: the campaign reached nearly 6 million people, achieved a 12x higher engagement rate than social media benchmarks, and drove an 87% increase in sales for a core customer, far surpassing awareness goals.

Dole