Case Study: Made.com achieves a 9.9x increase in prospect ROI with Albert

Directing Buyers Straight to the Designers

Made.com, the web-based designer furniture e-commerce company, was growing quickly across the UK, France, Italy, and Benelux, but its user acquisition efforts were becoming harder to manage across multiple digital and offline channels. The company needed stronger data, analytics, and campaign support, and partnered with Albert to improve Facebook prospecting and cross-channel marketing performance.

Albert helped Made.com by using its platform to analyze past campaign data and user behavior, optimize targeting, allocate budget autonomously, and generate micro-segments on the fly across social and search channels. The results were strong: within two weeks, Albert delivered a 9.9x increase in prospect ROI, a 2.3x increase in Facebook retargeting ROI, and a 2.7x increase in overall Facebook ROI, with the case study also citing a 170% lift in overall Facebook ROI and a 130% increase in retargeting ROI.

Made.com

Damien Poelhekke

Head of Benelux