Case Study: Crabtree & Evelyn improves ROAS and customer insights with Albert

Crabtree & Evelyn boosts ROAS 30% with Albert

Crabtree & Evelyn, a global retail brand with a rich heritage in natural products, faced challenges in attracting new customer audiences and improving the return on investment from its paid social advertising. Their existing manual approach, focused on retargeting, was limiting growth. They enlisted the AI marketing platform Albert to take over and optimize their Facebook paid social program.

Albert implemented its autonomous AI to manage the entire paid social strategy, using detailed reporting and multivariate testing to cautiously optimize audiences, ad sets, and creatives in real time. This solution allowed Crabtree & Evelyn to simultaneously run prospecting, retargeting, and retention campaigns focused purely on key performance indicators. In less than two months, working with Albert, the brand achieved a 30% improvement in return on ad spend while maintaining its media budget, and gained valuable new insights into customer personas and journeys.

Crabtree & Evelyn