Case Study: a leading global insurance organization achieves higher ROAS and conversions with Albert

a major insurance firm boosts ROAS to 200% in one month with Albert

The insurance firm, a leading global insurance organization, faced significant challenges in bringing its paid digital marketing in-house. It lacked ownership and visibility into its search, social, and programmatic accounts, operated in channel silos, and had no actionable insights for optimization. The vendor, Albert, and its Marketing AI software were deployed to address these issues.

Albert autonomously managed and optimized the firm's campaigns across search, social, and display channels. It provided actionable insights, such as recommending new creative formats and discovering new audience segments. As a result, Albert met the ROAS goal in just three days, increased ROAS to 200% within a month, and drove a 227% year-over-year increase in conversions, while granting the marketing team greater transparency and strategic focus.