Case Study: Planday reveals hidden website demand and boosts sales collaboration with Albacross

Planday boosts sales opportunities with Albacross and identifies 30% more companies

Planday, a workforce management platform, faced the challenge of identifying anonymous website visitors to convert more traffic into qualified sales leads. Their goal was to illuminate the "dark funnel" and better understand which companies were showing buying intent. To address this, they turned to Albacross and its Intent Data product.

By implementing Albacross, Planday gained the ability to reveal high-value accounts visiting their website and understand their specific interests. This enabled improved collaboration between marketing and sales, leading to an increase in sales opportunities generated. The Albacross solution provided a significant return on investment, helping Planday generate revenue from previously anonymous visitors.

Planday