Case Study: PayFit achieves 83% higher conversion rates with Albacross Intent Data

PayFit Achieves 83% Higher Conversion Rate with Albacross Intent Data

PayFit, a European FinTech company providing payroll and HR software, faced a challenge in matching its outbound sales efforts to an account's buying window, which resulted in low conversion rates for its SDR team. To address this, they partnered with vendor Albacross to implement its Intent Data solution, aiming to better granular intent data, allowing them to create a tiered system to prioritize outreach based on website activity. This enabled the SDRs to focus on the most engaged, high-intent accounts. The solution, which included automated notifications in the team’s existing tools, resulted in a dramatic 83% higher conversion rate, increasing it from 6% to 11% for accounts enriched with Albacross data.

PayFit

Gauvain Thery

International Growth Accelerator Manager