Case Study: Omron Optimizes Buyer Journey with Albacross

Omron Optimizes Their Buyers’ Journey through Albacross Personalization & Analytics Enrichment

The customer, Omron, a global industrial automation leader, faced the challenge of generating demand for a vast product portfolio while needing to personalize the experience for its key industries and gain deeper B2B insights into their website traffic and ad campaign performance. To address this, they turned to the vendor Albacross for its Analytics Enrichment and Personalization products.

Albacross implemented a solution that identified 28% of website visitors, a sevenfold increase over Omron's previous tool. This data foundation enabled website personalization for key industries, enriching Google Analytics with B2B account insights for paid ad analysis, and providing detailed activity reports on key accounts. The results included a more optimized buying journey, lower bounce rates, improved session duration, and the ability for sales to craft highly relevant follow-up messaging based on demonstrated product interest.

Omron

Pim van Wetten

Digital Marketing Manager