Case Study: Planday boosts revenue from anonymous visitors with Albacross

How Planday increased Revenue from anonymous visitors with Albacross

Planday, a workforce management platform, sought to identify new in-market buyers and understand the interests of high-value accounts visiting their website to improve outreach conversion rates. To address this challenge, they turned to the vendor Albacross and its Intent Data product.

Albacross provided the solution by revealing Planday's anonymous website traffic, highlighting high-value accounts ready to purchase. This enabled better marketing and sales collaboration and improved demand generation processes. The implementation successfully increased the number of sales opportunities generated for Planday.

Planday

Frederic Linfjärd

Director of Growth Marketing