Case Study: Alpega Group strengthens sales and ABM with Albacross

Alpega Group Supports Sales Process with ABM & Intent Data Strategy

Alpega Group, a leading global logistics software company, faced the challenge of identifying which companies were visiting their website to better understand their market and generate more qualified sales opportunities to fuel their growth. To address this, they turned to Albasecross and its intent data and account-based marketing services.

Albacross provided a solution that allowed Alpega Group to identify anonymous website visitors and enrich them with firmographic and intent data. This enabled the marketing and sales teams to segment their ideal customer profile, run targeted ABM campaigns, and proactively reach out to high-intent accounts. The implementation of Albacross helped Alpega Group generate more marketing-qualified leads, improve their targeting precision for online advertising, and ultimately support their sales process with actionable data, leading to a more efficient pipeline generation.

Alpega Group

Josephus Ayoola

Digital and Growth Marketing Manager