Case Study: Spendesk achieves 33% higher conversion with Albacross Intent Data

33% Higher Conversion Rate for Spendesk with Albacross Intent Data

Spendesk, an all-in-one spend management solution, faced the challenge of enabling its BDR team to better prioritize outreach and leverage timing to hit their monthly targets. To address this, they turned to the vendor Albacross and its intent data product.

By implementing Albacross, Spendesk built a workflow to identify and act on companies showing strong buying intent on their website. The solution provided real-time visitor identification and granular data, allowing the BDR team to prioritize high-intent accounts for immediate outreach. As a result, Albacross delivers over 500 new qualified accounts to the BDR team each month, which see a 33% higher conversion rate than cold outbound leads and contribute to a significantly higher sales velocity.

Spendesk

Louis Uguen

Growth Manager