Case Study: MarketShare achieves 50% analyst time savings and collaborative data storytelling with Alation

MarketShare - Customer Case Study

MarketShare, a marketing analytics firm with a team of analysts and a Hive environment of 100+ tables, moved from Amazon Redshift to an Altiscale Hadoop distribution while continuing to deliver context-rich "data stories" to clients. Their challenge was to boost analyst productivity, speed onboarding, and improve collaboration so teams could reliably explain assumptions and conclusions behind the data.

Alation provided a unified query tool, shared queries, a data dictionary and articles that let analysts query across databases with familiar SQL and explore data more easily. The result: analysts report roughly 50% time savings when composing, sharing and learning queries, faster onboarding, increased collaboration, and stronger, more easily communicated data stories for MarketShare’s clients.

MarketShare

Satya Ramachandran

SVP Engineering and Managing Director