Case Study: Loyalty NZ achieves trusted, data-driven customer engagement with Alation

Loyalty NZ unlocks the power of data intelligence with Alation

Loyalty NZ, the operator of New Zealand’s Flybuys loyalty program with data on over half the population, needed to modernise its marketing automation and personalisation while ensuring highly trusted data for real‑time, automated campaigns. Facing growing competition and the risk of data errors or inappropriate PII use, the company sought better data governance, visibility and ownership to remove analyst bottlenecks and enable faster, safer customer engagement.

They implemented the Alation Data Catalog (after a successful proof of concept) alongside a modern stack including Braze, DataRobot and Soda to centralise data intelligence, surface data quality, and automate alerts. The result: campaign owners gained self‑service access and faster campaign deployment, reduced data risk and misinterpretation, improved onboarding and retained knowledge, and a stronger data culture that supports safer, more personalised engagement.

Loyalty NZ

James Wood

Head of Data Platforms