Case Study: Crocs achieves faster, trusted data governance and accelerated Power BI adoption with Alation

Crocs and Alation the Right Fit for Data Governance

Crocs, a global footwear retailer headquartered in Broomfield, CO, experienced rapid growth that created sprawling, disparate data across finance, operations, supply chain and digital teams. After moving to a Snowflake data warehouse on Azure and expanding Power BI to about 900 users, the company faced a governance challenge: make it easy for report creators and business users to find, understand, and consistently use the correct data while identifying ownership and preparing for cloud migration.

Crocs implemented the Alation data catalog, benefiting from a quick Right Start deployment and direct connections to multiple systems, plus features like data lineage, TrustCheck, a business glossary, and a SQL editor for power users. The catalog enabled clearer data ownership and discovery, sped change management (processes expected to drop from three months to under a week), supported broader Power BI adoption, helped identify and remove unused data before migration, and delivered faster, more reliable insights.

Crocs

Michael Kavalchuk

Manager of Data Governance