Case Study: Albertsons achieves 300% more redemptions and 67% faster data discovery with Alation

Albertsons - Customer Case Study

Albertsons Companies’ loyalty team faced a tight deadline to digitize and personalize a traditional grocery flyer in just four days. They needed to locate the right customer data in Teradata, understand and trust the algorithms driving personalization, and rapidly coordinate work between analysts in California and an offshore team in the Philippines.

Using Alation’s searchable data catalog, the team quickly found the RTPP data, related tables, column definitions, common joins and filters, and kept conversations and documentation attached to the data for seamless handoffs and 16-hour global collaboration. The project delivered a 30:1 time-savings ROI, cut analyst onboarding from one year to two months, sped data discovery by 67%, drove 300% more personalized-email redemptions than paper, and generated $300,000 in additional funded redemptions.

Albertsons

Kristie Allen

Albertsons