Case Study: Black Men’s Brain Health boosts attendance and reach with Alaniz Marketing

Black Men’s Brain Health reaches 3,000+ live stream views with Alaniz Marketing

The customer, Black Men’s Brain Health, faced the challenge of pivoting its first-ever in-person event to a hybrid format due to a rise in COVID-19 cases. With a tight budget and only three months to plan, the organization needed to quickly adapt its strategy to meet its attendance goals. Alaniz Marketing provided digital marketing services to help overcome this challenge.

Alaniz Marketing implemented a solution that included a targeted email campaign of 14 personalized emails, organic social media promotion, and cross-promotion with partners. The public-facing event was live-streamed on Facebook, and the full conference was streamed via Zoom. The results were significant: the event garnered over 3,000 live stream views, 665 virtual attendees, and 239 in-person attendees, which doubled the original goal. Alaniz Marketing successfully helped the customer exceed its objectives.

Black Men’s Brain Health