Case Study: Beauty Leverancier unifies CRM and marketing with Odoo from Aktiv Software

Beauty Leverancier unifies HubSpot and Magento with Aktiv Software

Beauty Leverancier, a wholesaler and distributor of cosmetic products based in the Netherlands, faced challenges with multiple disconnected systems. Their heavy reliance on HubSpot for CRM, marketing, and helpdesk created data fragmentation and inefficiencies, limiting their visibility into customer engagement. Partnering with Aktiv Software, they sought to replace HubSpot with a more unified platform ahead of their renewal deadline.

Aktiv Software implemented Odoo to provide Beauty Leverancier with integrated CRM, marketing automation, and customer interaction tracking. The solution seamlessly connected these functions with their existing Magento webshop, creating a unified customer 360° view and eliminating system overlap. This provided the company with a scalable foundation for future growth and ensured business continuity without disruption.

Beauty Leverancier