Case Study: Wright Heerema Architects builds thought leadership and client engagement with Akrete

Wright Heerema Architects strengthens thought leadership for 5+ years with Akrete

Wright Heerema Architects, a Chicago-based architecture firm, needed to establish its principals as thought leaders and navigate the market uncertainty surrounding the future of workplaces during the pandemic. The firm engaged Akrete for public relations and content marketing services to address this challenge.

Akrete developed a comprehensive content marketing plan centered on a custom eBook, "The Destination Workplace," which became the core of a year-long PR and marketing program. This solution included content creation, media relations, and client outreach. The campaign successfully secured placements in major industry publications and provided a valuable touchpoint for business development, strengthening client relationships during a period of reduced activity. Akrete's work extended the program's reach into new subsectors the following year.

Wright Heerema Architects