Case Study: Franklin Partners builds buzz and supports leasing for The Shuman with Akrete media relations

Franklin Partners builds buzz for The Shuman with Akrete and 10+ media placements

Franklin Partners, a real estate developer, faced the challenge of generating awareness and supporting leasing efforts for their repositioned suburban office building, The Shuman. They engaged the vendor Akrete for media relations services to build buzz around the project in the Chicago market.

Akrete implemented a media strategy focused on key milestones, conducting outreach that secured prominent placements in major publications like the Chicago Tribune and Crain’s Chicago Business. This effort successfully raised visibility for both Franklin Partners and The Shuman, generating significant awareness within the real estate community to directly support their leasing goals.

Franklin Partners